Lena Kul

Lena Kul

Verified

Founder @ ku:l | ex-Miro | Design Recruitment Advisor

I specialize in

Building Product
Founder Advice
Hiring & Team Building

About me

Design Recruiter turned UXR turned Founder. After years of building top Product Design and UX Research teams at Miro and N26, I left to start kuːl — my boutique agency rethinking how the best design talent is hired and supported in their job search globally. I’ve hired the best design talent — and then had the rare opportunity to join the very team I helped build. Working as a team member within the design department gave me a whole new layer of empathy for candidates, and a deeper understanding of what hiring managers and founders truly need. It’s shaped how I work — more grounded, more human, and with clear understanding of both sides of the table. Whether you're building a high-performing design team or navigating a career transition, I’m here to help. What I Offer on Hubble: ✅ Design Hiring Strategy for Startups & Scaleups ✅ Personalized Job Search Advising (Design & UXR) ✅ Resume, Portfolio & Case Study Reviews ✅ Mock Interviews & Interview Coaching ✅ Breaking into FAANG & Top Tech Design Roles Background & Highlights: ✨ Ex-Miro & N26 — scaled global Design & UXR teams during hypergrowth ✨ Hired dozens of top designers from FAANG, Spotify, Zendesk, Shopify & more ✨ Former UX Researcher on Miro’s core product ✨ Founder @ kuːl — redefining design hiring, globally ✨ Career Advisor for high-performing Product Designers & Researchers ⚠️ Not sure what to book? Here's how to pick: 🌀 For Candidates 15 minutes – One clear question Perfect for: • Salary negotiation tips • Networking strategies • Pitch feedback 30 minutes – One big topic Great if you’re thinking: • “My CV’s not landing interviews” • “How do I fix this case study?” • “Where should I even start in my job search?” 45 minutes – Deep dive + practice Ideal for: • Portfolio review + case study presentation • Networking strategy + outreach templates • Pitching practice + mock interview questions We go deep and make real progress. 🌀 For Founders & Hiring Managers 15 minutes – Quick pick-my-brain Have a specific hiring or process question? Let’s chat. 30 minutes – One challenge, one fix Perfect for: • Pipeline broken? • Struggling to close hires? • Unsure about the seniority you're hiring for? 45 minutes – Strategy session We can: • Map your process • Review your job description • Define the core competencies for a top hire Bonus: Maybe we even hire someone amazing together after 😉

You'll get advice on

  • Helping Designers & UXR Get Hired
  • Design Hiring Strategy for Startups & Scaleups
  • Resume, Portfolio, & Case Study Review
  • Feedback on Recruitment Products You are Building
  • Networking Strategies on LinkedIn & IRL

Real feedback from real sessions

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