Justin Gerrard
Growth, Marketing & GTM Leader | Fractional CMO | 3X Startup Exits in Gaming, Dating and Consumer | Alum: Discord, Twitch, Microsoft
I specialize in
Former Founder & Marketing Exec | 3x Startup Exits | Alum: Discord, Twitch, Microsoft | Helping Consumer Tech Startups Scale I have 15+ years of experience growing consumer tech businesses, leading marketing at companies like Twitch, Discord, and The Meet Group. As a former founder and marketing executive, I love collaborating with entrepreneurs to define their audience, craft GTM strategies, and scale growth efficiently. Through Hubble, you can book a one-on-one call with me for: ✅ Go-to-market strategy & user acquisition ✅ Scaling growth for consumer tech startups ✅ Building a growth marketing function ✅ Talent strategy: hiring & structuring a marketing team ✅ Navigating acquisitions & exits as a founder Background & Achievements: - Co-founder & CMO of Bae, a dating app that grew to 300K users before being acqui-hired by if(we) - Director of Marketing at The Meet Group (following if(we) acquisition), transforming a dating app into a live-streaming platform , and driving $55M in incremental revenue - Director of Performance Marketing at Twitch, building the function from scratch & managing a $12M+ budget - Head of Marketing at Backyard, scaling to 6M users with an $8K/month budget, leading to an acquisition by Discord - Product Marketing Lead at Discord, launching Activities to boost acquisition, revenue, and engagement - Co-host of the Rush Hour Podcast, where we break down the biggest tech stories each week If you're a founder looking to scale, refine your marketing strategy, or navigate growth challenges, let's chat. Book a call with me on Hubble. 🚀
You'll get advice on
- Go-to-market (GTM) Strategy
- Launching & Scaling Your Startup
- Building a Winning Marketing Function
- Hiring & Structuring a Marketing Team
- How To Get Your First 1000 Users