Founder @ Troubadour | B2B SaaS Product Marketing Expert Hey I’m Craig, founder of Troubadour—the UK’s first dedicated product marketing agency for B2B SaaS. Previously the first product marketer at Beamery and Vizibl, I’ve helped VC-backed startups scale from Seed to Series B and beyond. Now I work with SaaS companies around the world to define their best-fit customers, sharpen their messaging, and build go-to-market strategies to enter new markets and win. What I Offer on Hubble: ✅ Positioning & messaging that converts ✅ Go-To-Market strategy for seed to series B ✅ Entering new markets to win ✅ Defining your ICP & ideal buyer personas ✅ Product marketing function setup & hiring Background & Highlights: ✅ Built Troubadour, UK’s first B2B SaaS product marketing agency ✅ Ex-Beamery & Vizibl – scaled from Seed through to growth-stage and unicorn ✅ Advisor & mentor for top VCs and accelerator programmes ✅ Clients backed by Y Combinator, Octopus Ventures, LocalGlobe ✅ Known for helping founders find message-market fit fast ✅ London-based stand-up comic—founders laugh, or politely nod 😅 Let’s make your message hit—and your product win.